betty at the Cosmetic Executive Women (CEW) Beauty Awards
Every year, the beauty industry turns out to honor and recognize the best amongst its ranks at the Cosmetic Executive Women (CEW) Beauty Awards. True innovation won at this year's celebrity and beauty icon attended event on May 2nd, with a non-traditional idea in beauty innovation. Receiving top honors, bettybeauty inc., creators of betty - color for the hair down there™ -- is the 2008 recipient "indie" award, celebrating "creativity, originality and entrepreneurial innovation within an independent beauty company." Linda Wells, editor in chief of Allure presented the award to company founder Nancy Jarecki.
Embracing the very essence of the term "indie", bettybeauty, inc. stands out as an innovative leader in the beauty industry. Nancy Jarecki was proud to receive this high honor and grateful for the immense response it received from fellow beauty industry leaders. "I was excited and overwhelmed by the response at CEW to betty," said Jarecki. "From women applauding me in the ladies' room to more than a dozen people saying they wish they had thought of the idea ... being acknowledged by this crowd of beauty experts was a great feeling."